Monday, June 23, 2014
Long abandon blog
Well, looking at the current World Cup Fever 2014, it is with heavy heart to tell you that I dislike soccer/football or whatever you call it. But, without a doubt it is a very successful Marketing campaign! There are always sports, championships etc, but to be able to make it an international event, and at the same time capitalize on this huge event, all marketers' mind are practically on overdrive.
How to catch on this heat, we must do something about it, we need to have this out by xx xx xx, all the deadlines, all the pressure! And worst of all, all the ideas seems stale, dull, dead, repetitive, or worst, your competitor's idea. My question is pretty simple, why follow the heat? As a marketer, you should always catch the wave before it even builds up, where you have everything prepared before hand, but sometimes, the best way to catch on this World Cup Fever, might be to kill it? Where everyone is hyping about winning, why not prepare the way out for the losers? You are satisfying 2 markets at once!! Literally hitting 2 birds with one stone.
You will be seen as the compassionate and caring entity by the losing team/supporters, and pride of the winner. To make it more bluntly and less marketing like, I will host an event, at the pub, gather 2 teams, and at the end of it, treat the losing team to a free-flow buffet while the winning team will have only FOC 1 pint.
Now the scenario is open, and how do you fly with this and make it successful? Make it your case study and associate it to your industry or simply throw it back to me, let's dissect it and see how we could make it interesting! Its all about making an impact, making your presence felt!
(ref, ref, ref, ref, ref)
Labels: How to, Marketing, Rants
Posted by skol at 7:25 PM 0 comments
Thursday, January 3, 2013
Great tool for tracking
Well, one of the tools I used when doing my internship was ALEXA, its a great tool to track lots of things and very useful. So please give it a try, but do note that its only really useful is you have lots of traffic, which it seems this blog is lacking at the moment, when I was actively blogging few years back, my blog made it to the top of the list, not the highest, but high enough to get a lousy rank.
alexa.com
Image, image
Posted by skol at 2:01 PM 0 comments
Friday, December 30, 2011
Getting fit
Posted by skol at 11:58 AM 0 comments
Monday, August 22, 2011
Lunar Calendar
Well, in case you don't know, I have other blogs that I manage. But the best and most interesting to read should be this blog. Well, I will be linking to the other blog now, so if you are interested, go and have a read as it has a little bit to do here and I don't really feel like copy pasting. So the link to my LAW BLOG is Driving under the influence of SMARTPHONES. Well, if you have read my previous post, MALAYSIAN ROAD ACCIDENT, LOL, I just make it sound worse. Haha. Anyways, if you've read it, you probably noticed that there might be a few extra accidents cases happening this month compare to the usual.
Basically in this blog post, I would like to put emphasis on two particular thing.
1) People who are only superstitious during this particular month.
2) People who are more careful on the road this month (driving slower)
For the people in category (1) are basically dumb. Well, if you believe in the existence of the paranormal, and you are trying your best not to get the free prize, do you really think that they are only here during this particular month? Well, chances are, they are everywhere, almost every-time. I know some might be arguing that this particular month is worse etc, but bear this in mind, if you are unlucky, if it is your time, there is practically nothing you could do. I am a firm believer in luck, but not to the extent where I am luck dependent or blame everything on luck. For example, when I play basketball, when I score a critical point, I will give credit to my luck, because sometimes I myself am surprised that I made it. If someone else made that, and I lost, I won't blame it on luck, deep down in my heart I just know that they played better this time, and its my own fault of not performing up to their level. This in turns motivates me to push myself harder and in turn creates opportunity and hence increase my luck (most of the time, we create our luck). Having said that, don't do stupid things and you should be safe, else all I could blame is on your luck.
Just another study I would like to share, can't remember where I've read it before, but it goes along something like this: The victim pose. How often do you watch a movie and a person is walking pass a group of people, gave off an aura saying that PLEASE PLEASE DON'T COME AFTER ME!! This person will increase his walking speed, act a little more fishy, avoid eye contact while trying to take a peek at the group of people, trying to move away from them (was walking on right side of the walkway, now slowly drifting to the left side). Don't you think this person is basically screaming COME TO ME, I AM WEAK, I WON'T HARM YOU NO MATTER WHAT YOU DO, JUST DON'T KILL ME PLEASE!
(Well, the above are in my own words, but basically the study I've read is has the content more or less like that)
Ok, please bear in mind that I am not asking you to stare at the group, just walk confidently as you were, giving respectful eye contact is a good thing if you know how, else just walk like you normally would, increasing/decreasing your pace is a bad idea now.
Ok, I've crapped too much, and finally reaching my brain function limit, will try to continue with a more interesting content of the continuation of this post. Stay tuned.
[Source: Link, Link, Link, Link, Link]
Posted by skol at 5:36 PM 0 comments
Tuesday, July 5, 2011
Camwhoring??
Well, for all of the pretty, cute, sexy, and the not so girls, how often can they actually end up on the papers doing just that. Well, I think maybe a few or perhaps none. But these cam-whores, used award-winning photographer David Slater's camera to snap away.
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[Source: Pic1, News, ]
Monday, July 4, 2011
This is JPG!!
Wednesday, June 1, 2011
How to park when no place for you
Well, ever drove around the parking lot cursing every-car infront of you which miraculously able to get a parking but not you. How you stalk those people carrying their bags and keys looking for a car.
Well, I have seen some extreme where an old couple offer a ride to a young lady, well, the main thing is to get her parking, I have thought of doing this a lot of time, but never been able to do it cause afraid that people might freak out. So as the norm, I stalk them..lol
Well, here is another method you can use when there are no parking left. Refer to the simple picture below.
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Posted by skol at 12:21 PM 0 comments
Wednesday, March 31, 2010
Youth Says
How to earn a little side income.
Recently I have been joining this website called Youth Says. It was suppose to be a good website, but turns out to be a spamming land where everyone is on a quest to collect Contribution Point (CP), but aside from that, it is a good platform to earn a little side income, as in very little, something like Nuffnang.
These two are my current campaigns. Please take a look and help me support ya.
Catch Black Eyed Peas in London
Maggi Mee My Way
You can also see that I've link to some other campaign in Youth Says on the right panel of my blog. Though currently only Maggi and Black Eyed Peas earns me money, but do check out the others to see whether it stirs your interest.
Labels: How to, Youth Says
Posted by skol at 10:29 AM 0 comments
Friday, March 12, 2010
How to get to PWTC MATTA Fair 2010
This post will be as a guide to PWTC MATTA Fair 2010, its actually very versatile, but I like the route.
First of all, assume you guys know where is IOI Puchong or Tesco Puchong is, go towards Bandar Kinrara via the route to Giant, if you don't know where, head straight pass IOI Puchong and notice a lot people are making a U-turn, that will lead you to Neway Puchong (Puchong Neway), do not take the U-turn, instead, take the traffic light slightly on the left. You will make a right turn towards Bukit Jalil, just go straight from here on, you will see a Giant on your right, then after that a Mercedes Benz Lot on your left, directly opposite of it is a Caltex (should be on your right), pass that and soon a Police Station will come into view on your left.This is where you will need to start paying attention, when you get to a traffic light, and on your right is a Petronas, you should start to keep left after that traffic light, because the next junction you will be turning left, if you are not sure, just follow Bukit Jalil. After turning left, at the next traffic light, turn right and you can start to find a car park, don't worry, there are a lot of car park available with just a small fee of RM2, I got a free Security while parking at Bukit Jalil Stadium there. Then you can ask for guide on how to WALK to the Bukit Jalil LRT station.
Posted by skol at 9:28 PM 0 comments















