Long abandon blog

Its time to brush up on my creative writing again, and what better place to do it then on an online podium where you don't have an idea who I am nor me you.

Well, looking at the current World Cup Fever 2014, it is with heavy heart to tell you that I dislike soccer/football or whatever you call it. But, without a doubt it is a very successful Marketing campaign! There are always sports, championships etc, but to be able to make it an international event, and at the same time capitalize on this huge event, all marketers' mind are practically on overdrive.

How to catch on this heat, we must do something about it, we need to have this out by xx xx xx, all the deadlines, all the pressure! And worst of all, all the ideas seems stale, dull, dead, repetitive, or worst, your competitor's idea. My question is pretty simple, why follow the heat? As a marketer, you should always catch the wave before it even builds up, where you have everything prepared before hand, but sometimes, the best way to catch on this World Cup Fever, might be to kill it? Where everyone is hyping about winning, why not prepare the way out for the losers? You are satisfying 2 markets at once!! Literally hitting 2 birds with one stone.

You will be seen as the compassionate and caring entity by the losing team/supporters, and pride of the winner. To make it more bluntly and less marketing like, I will host an event, at the pub, gather 2 teams, and at the end of it, treat the losing team to a free-flow buffet while the winning team will have only FOC 1 pint.

Now the scenario is open, and how do you fly with this and make it successful? Make it your case study and associate it to your industry or simply throw it back to me, let's dissect it and see how we could make it interesting! Its all about making an impact, making your presence felt!

(ref, ref, ref, ref, ref)

Great tool for tracking

I know you have all the fancy google stuffs to do most or all your basic analysis, me myself prefer to use Nuffnang to track my blog stuffs, but what happens if I don't have Nuffnang associated into that blog/web/page?

Well, one of the tools I used when doing my internship was ALEXA, its a great tool to track lots of things and very useful. So please give it a try, but do note that its only really useful is you have lots of traffic, which it seems this blog is lacking at the moment, when I was actively blogging few years back, my blog made it to the top of the list, not the highest, but high enough to get a lousy rank.

alexa.com

Image, image

Here comes the new year

Well, for all I can remember, we have survived the Y2K bug, the millennium world end (??), the antichrist, Jehovah's witness (??), Nuclear War prediction in 2003, Comet Elenin in 2011, my breakup in 2012, Mayan apocalypse in 2012.

What might be another hype could be the ARMAGEDDON in year 2020, when fail, have other backup world end hits, namely the Antichrist, Satan and False prophet.

A list of most if not all end of the world prophecies can also be found in WIKIPEDIA.
When you do take a look at all the prophecies, you can't help but think are they really real? Alright, lets give them the benefit of doubt, maybe someone or some clan successfully prevented it, so there is no point in making such a hype unless its to score something in mind, end of the day, it all boils back down to the Marketing gimmick.

Anyways, with 2012 really coming to an end soon, most of us are busy sourcing for some new calendars. Those who are in corporate worlds would be receiving a lot of calendar from their vendors, customers, etc. There also would be those that would love to get their hands on these unique Calendars, from Playboy bunny versions, to JAV (I only know the April girl), anime, sports, and many more.

But I was able to combine these two which is free and usable to me, I got a 2013 excel printable calendar from wincalendar and input in most of Malaysia 2013 holidays into the excel. You can also find international calendar online and merge it with your local public holidays, it only takes a little time and best of all, you can send an e-copy to your friends which I can assure you 3 out of 10 will really appreciate you for it, as in these format, they can further edit or just print it out and manually add in details later on (which is what I do)


Image, image, image, image, image.

Camwhoring??

Well, for all of the pretty, cute, sexy, and the not so girls, how often can they actually end up on the papers doing just that. Well, I think maybe a few or perhaps none. But these cam-whores, used award-winning photographer David Slater's camera to snap away.
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[Source: Pic1, News, ]

A very creative photography

Recently stumbled upon several blogs, among them are bolehland.net, well, 2 guys with some rather good sense of humour, though I hate their shit post, literally, the shit!

and another one is sisters, I believe it was started due to the mother, the little girls grandmother, girls are always sick, so is the grandmother, so the best way to update and show their growth is by updating online, really like the story and also the creativeness!

Aside from the above two blog, I also enjoy reading Miao, a Kuching cat in Malacca.

Well, all three blogs above to me is of the very best, I especially enjoy reading comical type of blog, especially by Miao, I love them due to the fact that they are very interesting, full of pictures, and most if not all of their post is not about ads.

Enjoy reading them!

[Source: Blog-Bolehland, Blog-Sisters, Blog-Miao]

Not my post, just wanted to share

February the 14th means different things to different people. Some people embrace Valentines day for its kitschy, overpriced, blatant commercialism while some people just prefer to treat it like any other day on the calendar. Some people, like the folks at the AMD marketing team decided to get a potshot in on their arch rivals Intel. AMD shipped out a mug of chocolates that read simply " I <3 APU" - referring of course to the Stellar Fusion Platform -  with a note attached:

"I heard that Sandy B. broke your heart and wanted to let you know that I'm here for you. Oh, and I have a cousin from Llano, Texas I'd like to introduce you to soon - I think you two would really hit it off!

XOXO 
AMD Fusion APU"

Nice one AMD. Our resident troll couldn't have done better himself.


[Source:Endgadget]

Old saga taxi are out, coming in is Lancer?

How long has it been that the old faithful is here? The old driver trying to sell you his service in his beat-up old saga/iswara?

Once you are in, you are greeted with torn/worn out cushions and sunken seats. If you are lucky the air-cond is still cold. 

Now imagine that we hope from that to this!

It looks great right. Now on a totally different segment, I also bet that most of you have seen this happening around the world.

Which also means that:

And then you have our Malaysian version, I've seen them on highway numerous times, but lately not that often

Now for the issue!

If you are driving the new Proton Inspira, and next to you is the above, our police variant of the Evo X, I believe you will feel somewhat good. But, what if you are driving the Proton Inspira and driving in KL, every few cars you will see the all new Proton Inspira TAXI! I guess it can be rather demotivating to drive it, and value will be shot down. 

So should we get the new Inspira as our taxi like these countries are doing?

Or should we just stick to the old faithful?

Iphone4

It seems the latest craze is all about Iphone4, and this news seems small right now,

this Blackberry Playbook.

Or this nifty Garmin Asus A10

It seems that all the focus are pointed towards the latest craze, 4 Yellow Apple.

Well although everyone wants one, someone has more than one, well, they have it but they don't own it if you were wondering.

And my sis was having fun playing lego with Iphones

This is the craze which is getting to most people. Iphone 4. 

I'm not sure why I am posting a lot of Digi + Iphone, where I don't get any benefits what so ever. And I am using Maxis by the way. hehe

Marketing: Billboard Ads

I know this might be old, but it is funny as it can get. Though I assume this are all photochopped, so lets just have a good laugh ok.

It starts of with

And then Audi hits back!

And the never ending cycle

CHECKMATE!!

But there is one last move after checkmate!

Anyways, it sure is fun reading this, and because of all these, I now know who won the South Africa Car 2006, World Car 2006, 6 consecutive Le Mans 24hours Series, and International Engine 2006. Haha

Cool Advertisement

I know I don't usually blog about marketing stuff, but hey, I am a marketing student you know. Stumbled upon something refreshing, but before that, let me tell you a little something.

I'm not sure whether you guys aware or not, but sometime ago, along the stairs of KTM in Mid Valley, they put up an interactive ad, as you walk down the stairs, you can read the conversation between two or more people, that was a briliant idea to me at first, but after a few times passing by, it ommph factor fades quickly.

Then there was a time when there was a boom in the ala 3D style billboard, where they turn the big fat pole into part of the billboard, some billboard even do it like there is really someone above the billboard shocked! I find this most amazing, simple yet effective.

If you guys drive along LDP, nearby the 222, you might have noticed the bright Yellow VW hanging by a thread on top of the building, that is also a success to my sense. I even remembered seeing one which resembles the VW'g gimmick, paint, three different colours of paint spilling out from the top of the roof, and splashing all the way to the car park below, it turns in usual dull & pale looking building into something attractive and catchy even from miles away. The best part is, visitors to the company will be in for a shock, as the paint that I mention, remember I said it spilled from top of the building to the car park below, it covered a total of three dummy car, though they wasted three car parks, but the impression last forever!

Ok, now into the real thing, when FB-ing, I saw another interesting ad style, incorporating lights into the  boring static ad type. The brilliant part is it will lead you to read on whether you know it or not. Unless you've seen the ad, I believe you would somehow with intention or accidentally read it, it lights up word by word, and gives a slight pause, and then, well, I think just text is useless ya, so here you go, a video for your viewing.



If you would like to see more, read more, know more, and lazy to google for more, click on the following links to find out more ok. They really have all sides, from web site to social media to video media.
Eluminous Media Website
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